No matter whether you were a big proponent of Google+ or a hater…..that all doesn’t seem to matter anymore. Apparently, Google+ as we all know it now, may be dying off. Here’s an article on Marketingland.com entitled “What the Unofficial Death of Google+ Means For Marketing”. I think it does a great job of summing up the need for diversification when it comes to your online marketing strategies.
Hopefully, we all walk away from this news understanding that nothing is constant in the world of social media. Any social media channel where we dedicate our focus, energy & money might all change, or possibly even go away. Notice how Facebook has reduced the reach of your organic posts, for example? They want you to put money behind those posts and boost them out so they’re seen.
On all of your social media channels, it’s SO IMPORTANT for you to make sure you are building a community that is YOURS! Consistently drive this community to your website, your blog, and your email marketing sign-up box. You want to continue the online engagement and dialogue, but make sure to take control of cultivating your community so that they’ll want to come back and visit your website and receive your regular news. Delivering your news directly to their inbox is still considered one of the best ROI’s in online marketing. (You can Google the phrase “Email Marketing ROI” and see tons of articles/stats on this subject.)
Grow and nurture your online community so they’ll want to hear directly from you. And remember, never sell or share your list with other entities. Your email list is YOUR valuable asset. Keep it that way!
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Maria Semple is the Founder and CEO of The Prospect Finder LLC. Maria consults to small businesses and nonprofit organizations on email marketing, social media and prospecting strategies. Her book, "Magnify Your Business" was published in October 2015. She is also a Certified Solution Provider with Constant Contact.