One question that comes up over and over again during my seminars is this:
How do I make sure that my email marketing is mobile responsive?
This is an important issue because most of us are reading our emails during our busy days…..between meetings, (in meetings??), in cabs, on trains, etc. I think you get the picture.
There is actually a difference between mobile friendly and mobile responsive. Here it is:
Mobile Friendly Email: Designed to display optimally between a desktop/laptop and most common mobile devices.
Mobile Responsive Email: An email that has been coded to adjust the layout to deliver the optimal viewing experience across various platforms.
As the sale of mobile devices continues to outpace the sale of desktop devices, what will you do differently in 2015 to make sure your email marketing gets the results you desire?
I thought it would be helpful for you to have Constant Contact’s “6 Tips for Creating Mobile Friendly Campaigns”. You can access it by clicking here.
Contact me today if you want to explore working together to achieve greater results in your online marketing efforts.
Maria@theprospectfinder.com
Maria Semple is the Founder and CEO of The Prospect Finder LLC. Maria consults to small businesses and nonprofit organizations on email marketing, social media and prospecting strategies. Her book, "Magnify Your Business" was published in October 2015. She is also a Certified Solution Provider with Constant Contact.